People of all ages are fascinated by watching the aging of the gangly caterpillar, and observing a green chrysalis (pupa state) transforming into a butterfly that quickly grows into an adult. You may have seen experiments in school watching the Monarch progress through its stages. The caterpillar feeds on milkweed to pupate, so placing a few caterpillars in glass jars with fresh milkweed leaves provides the perfect nursery to witness the transformation into butterflies.
The thrust of the butterfly marketing campaign is to help you undergo metamorphosis in dealing with your lead from prospects to buyers. The stages of the butterfly is synonymous to the stages of converting your leads into customers, and with these stages abundantly showered with advantages we mentioned above, it is really a tough strategy to beat.